If your sourcing strategy has been Amazon-only, you're leaving real money on the table. Walmart Marketplace has grown into a legitimate second channel for resellers, and Walmart Fulfillment Services (WFS) makes it just as hands-off as FBA. For sellers who haven't made the jump yet, here's what you actually need to know to get started.
What Walmart WFS Actually Does
WFS works on the same basic principle as Amazon FBA: you ship your inventory to Walmart's fulfillment centers, and Walmart handles storage, picking, packing, shipping, and customer service from there. Your listings become eligible for two-day shipping badges, which matters because shoppers filter and favor fast-shipping listings the same way they do on Amazon.
The biggest practical difference is competition. Walmart Marketplace has a fraction of the sellers Amazon does, which means your listings aren't buried on page eleven the moment you launch. For a new or growing reseller, that visibility gap alone can be worth testing.
Getting Approved to Sell
Walmart's seller approval process is more selective than Amazon's. You'll need a business entity (not a personal account), a U.S. tax ID, and product categories that align with what Walmart is actively recruiting sellers for. Approval can take anywhere from a few days to a few weeks depending on your category and application quality. It's worth applying early and treating the application seriously — vague descriptions and thin catalogs tend to get rejected.
Once approved, enrolling in WFS specifically is a separate step inside Seller Center. You'll set up shipping plans for your inventory much like you would with FBA, with Walmart providing guidance on prep and packaging requirements.
What It Costs
WFS pricing follows a similar structure to FBA: a fulfillment fee based on size and weight, plus monthly storage fees. Walmart's fee schedule tends to run lower than Amazon's for comparable categories, particularly for storage, which is one reason sellers running tight margins on Amazon often test the same SKUs on Walmart first.
Picking What to List First
Don't list your entire catalog on day one. Start with five to ten of your best-performing or highest-margin SKUs — ideally items with strong brand recognition, since Walmart shoppers tend to respond well to recognizable names in categories like health and beauty, home goods, and tools. Watch sell-through for a few weeks before scaling up your catalog.
How NPP Fits In
National Procurement Professionals supplies wholesale inventory specifically suited for multi-channel sellers — the same case-packed, manifested products work whether you're shipping to Amazon FBA or Walmart WFS. We carry name-brand stock across health and beauty, electronics, toys, tools, and more, with documentation that satisfies both platforms' authenticity requirements.
If you're deciding which products to test first, our breakdown of the top wholesale product categories for 2026 is a solid starting point, and our guide on scaling a wholesale reselling business covers how to expand once you've found traction.
Ready to add Walmart WFS to your sourcing strategy? Visit our contact page, call (617) 780-2033, or browse our live catalog to see what's available.